AIX 2015 in Hamburg was a great show for Arconics. The calibre of the attendees from airlines all over the world was impressive. We had about forty meetings over the three days of the event, and were tired but happy as we left Hamburg on Friday morning. We’d like to thank the organizers for doing such a superb job.
We were showcasing our market-leading aircraft mobile applications including AeroDocs EFB, CloudStore IFE, PaxApp Cabin Management, and the unified Arconics Platform which provides central administration, security, analytics and enterprise integration for all our products.
For us, the key learning points from AIX are that aircraft operators understand the operational savings and efficiencies that mobile devices can bring to the cockpit, cabin and on the ground, and see the potential for wireless IFE to drive loyalty and ancillary revenues over the entire journey. The primary barriers to adoption for many airlines are the long development and implementation times for traditional mobile apps, and difficulties integrating them with each other and with existing enterprise applications. The Arconics Platform provides a proven, powerful, and flexible infrastructure to solve these problems, reducing costs and time-to-service, and providing deep real-time insight and analytics to the business.
The advent of powerful low-cost mobile devices creates an opportunity for airlines to transform inflight service and make cabin operations and related maintenance more efficient. Cabin crew are the primary touch point between airlines and passengers. Their ability to deliver personalised and better service can create extraordinary moments for passengers, resulting in long-term loyalty. Our PaxApp cabin management application gives cabin crew access to all of the information they need to serve passengers better, and provide timely information to any of the airline’s existing ground systems.
On the revenue side, air transport is evolving. Rapid changes in consumer behaviour and mobile technologies will change how airlines serve and compete. Mobile commerce is growing at 40% year on year. In a few short years, the vast majority of transactions and time online will be from mobile devices. This presents extraordinary opportunities for airlines. Few other industries have the customer insight, loyalty and trust that airlines have earned. No other industry has comparable uninterrupted time with their customers while delivering service.
Operators are starting to recognize that the mobile revolution that occurred on the ground can and will transform the airline passenger experience in the air – from pre-booking to post-journey, and also create extraordinary ancillary revenue opportunities and deeper loyalty and customer relationships – all key elements of CloudStore.
Many IFE systems on the market miss this crucial point. They offer incremental improvement in the passenger experience onboard, but do not give airlines the real-time insight, control and commercial and technical flexibility to move the needle on the corporate bottom line.
We showed the end-to-end CloudStore IFE platform to many operators, and it was enormously gratifying to see that the problems that we’ve solved and the revenue opportunities that CloudStore creates resonate deeply with commercial, IFE, retail, and marketing executives in flag carriers, LCCs and regional and charter operators worldwide.
Falling hardware and connectivity costs will make 2015 the year when many airlines begin to deploy streaming IFE. But that’s just the first act. Aircraft operators are beginning to recognize that streaming IFE isn’t IFE at all. When delivered on a platform that rewrites the rules and enables new services, streaming IFE will become a cornerstone in every airline’s mobile strategy for the foreseeable future.
It’s a future that we can’t wait for – and we’re ready for. We look forward to joining you on the journey together.